Interest in health and wellness continues to grow among consumers as evidenced by this 450 billion dollar+ industry. Blogging is a great way to consume, share, inform, educate and otherwise spread health information. There are probably an endless number of health topics to cover from everyday wellness to the thousands of medical illnesses, diagnostic tests and technologies.
Although anyone interested in health can have a health-related blog, healthcare professionals such as nurse writers are perfectly suited to create this content.
I also highly recommend that any business or organization that has a health-related service, product or mission should have a health blog as part of their public relations or marketing plan. Here are the reasons why:
- Drives traffic to your site
- Attracts new clients/customers
- Brands you as an expert
- Increases your value to your audience
What is Content Marketing?
Content marketing is a marketing strategy that uses various media content relevant to your product or service to increase your visibility online. This can include written content such as blogs, articles, webpages, social media posts etc… It may also include audio or visual content (podcasts, videos, infographics, artwork etc..). For this article I will focus on written content since that is my specialty! View some examples of my work.
Increase Visitors
Having a blog can increase traffic to your website. The more pages and content you have on your website, the more traffic you will get. Businesses with a blog on their website get as much as 55% more visitors. Think of the internet as a giant spider web, all these individual pages as points on the web that are connected and woven together. The more points your site has on the web and the more connections you make between them, the more traffic will be directed to your site.
Build a Robust presence
One thing to remember about blogging is that it builds slowly but becomes a solid foundation to bolster your business marketing strategy. Keep in mind that it can take up to 6 months or longer of consistently blogging to see the results. Once it kicks in it is definitely worth the investment. Your site will have a heftier presence and draw in more interest.
Branding You as an Expert in the Health Industry
Branding is creating an identity for your Business or Organization. The first thing that comes to mind when people think about your business is your brand. If you offer any type of health-related product or service, branding yourself as an expert in the health industry is critical.
You want to create content that adds value to your audience. This will not only attract new interested customers but will also keep them coming back! The value that you provide with your blog sets you up as an expert in your field. It builds trust in your product or service.
Ever Present
The content you produce on your blog will LIVE FOREVER. Ads come and go, they fade like fads. But when you build your web presence with a blog it grows and grows and remains forever!
Who Needs a Health Blog?
A variety of health care professionals and businesses can benefit from a health content blog. Here are a few examples:
- Healthcare Clinics or Offices: Medical, Dental, and Behavioral
- Hospitals
- Nutritionists and Dietitians
- Fitness Facilities
- Spiritual Wellness Centers
- Mental Health Providers
- Insurance Companies
- Medical Equipment Companies
- Pharmaceutical Companies
- Medical Technology Companies
- Health Advocates and Educators
- Community/Public Health
Each business will have a distinct audience so your blog should be tailored to fit the needs. Topics may include:
- Health promotion
- Disease prevention
- Management of specific illnesses
- How-to guides
- New technologies or study findings
- Diet and Nutrition
- Fitness and Exercise
- Personal Testimonials and Human Interest Stories
Why You Should Have a Nurse Write Your Blog
Whether your focus is business-to-consumer (B2C) or business-to-business (B2B) nurses are a perfect fit.
As healthcare professionals with direct patient care experience, nurses are experts in health education and promotion. Our holistic training with a strong human touch makes us relatable to the average consumer. An emphasis on good communication enables us to translate complicated medical jargon into common everyday language so people can understand it.
Nurses are at the center of patient care, coordinating between all levels of health professionals to ensure quality patient care. We advocate for our patients and can speak with confidence and authority. We are fluent in medical terminology and know how to get the attention of other healthcare professionals.
So, hire a nurse to write your health content for you. Contact me, if you are a professional or business with:
- Health-related services or products
- A desire to grow or retain your customer-base
- A need to strengthen your brand in the health and wellness industry
You can also review my blog that covers a variety of health and career topics for nurses, such as:
- How I passed the FNP certification exam
- Finding Clinical Preceptors for Nurse Practitioner School
- How I Landed My First Job as a Nurse Practitioner
- Choosing between PA and APRN: What’s the difference?
- Low Back Pain is a Pain in the “You Know What”
- How to Complete Continuing Education for Nurses and Nurse Practitioners in Kentucky
- Beat Compassion Fatigue
Categories: Healthcare, Nursing, Careers
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